Profile David-Ciclitira

During his 35 year career, through his innovative vision, drive and creativity, David Ciclitira has played a significant role in shaping today's satellite broadcasting and sponsorship landscape.

David read law at Kings College London and was called to the Bar (Barrister) as a Blackstone Exhibitor before joining the merchant bank Guinness, Mahon & Co. 

He was one of the four original shareholders of Europe's first satellite television station, Satellite Television plc ('SATV'), which was renamed SKY following the sale in 1983 of 65% of SATV to Rupert Murdoch's News Corporation. David remained with Sky as Deputy Managing Director until the end of 1986 when he left to found the original Parallel Media Group ('PMG'). While at Sky Channel, as well as the day to day running of the television station, David Ciclitira was responsible for establishing Sky's own production company and for setting up of the first VPL and Pan-European PRS agreements, as well as the conception of, and early involvement in, the setting up of Eurosport. During this time David also established the first ever World Music Video Awards. 


In 1987, David founded Parallel Media Group plc (PMG) In 1998, under David's guidance PMG entered into a joint venture with NBC for the formation of CNBC Sports International Limited, the international sports broadcasting arm of NBC which was broadcast on its CNBC Europe and CNBC Asia platforms. PMG successfully sold its shareholding in CNBC Sports to NBC in 2004.

David is established as one of the major forces in, and respected member of, the global sports marketing industry. Through his strong personal relationships with the commissioners of various sporting federations, proven marketing skills with sponsors and wide-ranging contacts within the broadcasting world.

David has revolutionised the sports marketing strategies of some of the world's leading Federations - taking European Tour golf out of Europe and into South Africa and then Asia (including introducing the first professional golf tournament to China at Mission Hills), re-launching the World Cup of Golf and bringing the event under the wing of the Five Tours, representing the World Nordic Ski Championship on behalf of the FIS, overseeing the sponsorship and broadcast strategies of the Davis Cup, raising sponsorship for the first ever Jordan Formula One team with 7Up, representing the commercial rights of the Ladies European Golf Tour, instigating the commercialisation of the English and Italian Rugby Unions, and creating the Tour of China cycling race.

David has also overseen the marketing strategies for some of the world's leading brands including managing Pepsi's UK music sponsorship strategy for several years, representing Heineken as its global sponsorship agency (creating the pan-European Buckler Basketball Challenge and overseeing their activities in golf, as well as overseeing their sponsorship of the Whitbread Round the World Yacht Race), acting as Omega's sponsorship agency of note, negotiating UBS's title sponsorship of the Hong Kong Open, creating a sports tourism strategy for South Africa at the end of apartheid and launching the Ballantine’s Championship in Korea for Pernod Ricard. These are to name but a few of the sponsors that David Ciclitira has worked with.


David's reputation as a leading marketer and dynamic entrepreneur in the Asian marketplace led to the establishment of a joint venture with Live Nation to form Live Nation Marketing Partnership Asia Limited ('LNMPA'). In only two years since its inception, under David's guidance, LNMPA raised many USD millions in funding for a new annual Electronic Daisy Carnival festival in Tokyo, created a pan-Asian joint venture with Google/YouTube and negotiated various pan regional sponsorship relationships with leading multinational brands to sponsor concerts across the region.

In May 2016, David invested in Brick Live Group and became its Chairman and its majority shareholder. BRICKLIVE ‘Built for LEGO Fans’ is an interactive LEGO-based fan event that is currently staged in over 20 cities worldwide. In December 2017, David reversed Brick Live Group and its sister company Parallel Live Group (the organiser of US LEGO-based shows) into Live Company Group plc (LVCG), which is admitted to trading on the AIM market of the London Stock Exchange. David is the current largest shareholder and Chairman of LVCG.

As a passionate art collector, David founded the Eye Programme in 2009. The programme aims to develop arts infrastructure in territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers. Projects include Korean Eye (2009 to 2012), Indonesian Eye (2011), Hong Kong Eye (2013), Malaysian Eye (2014), Singapore Eye (2015), Thailand Eye (2016), Vietnam Eye (2017) and most recently Korean Eye (2020) which marked the programme’s 10th anniversary. In January 2014 the Eye Programme expanded to launch the annual Eye Awards, honouring the accomplishments of emerging artists throughout great Asia. Added to this, START Art Fair at Saatchi Gallery also launched to huge acclaim in June 2014, to celebrate not only the artists but also emerging art galleries from around the world. The inaugural edition of START Doha in collaboration with The New York Times for the Art for Tomorrow conference was launched 11th -14th March. In 2018 realising that the art-world was yet to integrate fully with technology David invested in the development of an art-centric Social Commerce platform; STARTnet and in autumn 2020 START Art Fair rebranded to become STARTnet. Despite COVID-19 the seventh edition of STARTnet Art Fair took place as planned between 21-25 October 2020 at Saatchi Gallery, more than 100 artists and 34 Galleries from 14 countries participated. Early 2021 will see STARTnet the Social Commerce platform fully launch and the eighth edition of the physical fair will take place at Saatchi Gallery May 2021.

Copyright ? Live Company Group plc. Brick Live Group Limited is an independent producer of BRICKLIVETM and is not associated with The LEGO Group. All rights reserved. LEGO? is a trademark of LEGO Juris A/S.

+44 (0) 207 225 2000

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