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LVCG agreement to produce themed "The SnowmanTM and The Snowdog" Tour

3rd September 2019

The Snowman and The Snowdog press release
The beloved festive characters will be part of a new themed tour of The Snowman and The Snowdog

Live Company Group plc (AIM: LVCG, “the Company”) is pleased to announce that its wholly owned subsidiary, Brick Live International Limited (“BLI”), has entered into an agreement with Snowman Enterprises Limited (“SEL”) to produce a themed tour of The Snowman and The Snowdog.

This themed tour is inspired by the animated film The Snowman and The Snowdog, first broadcast in 2012, the sequel to much loved The Snowman film, based upon the original book “The Snowman” by Raymond Briggs, originally published in 1978. Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.

The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period. 

The Snowman brand enjoys an international audience with global broadcast of the sequel, along with an array of consumer products now available.

SEL, which is wholly owned by Penguin Books Limited, part of the Penguin Random House group of companies, is managed by Penguin Ventures (part of Penguin Random House UK). Penguin Ventures manages a portfolio of licensed literary brands and characters together, with an archive of original art.

Under the terms of the Agreement, SEL has granted BLI rights to produce and exhibit The Snowman and The Snowdog themed BRICKLIVE tour in the UK, the Channel Islands, the Isle of Man and the Republic of Ireland. The Agreement is for a initial period through to 1 January 2022 and BLI will pay SEL a royalty fee based on the revenues generated from the themed tour.

Adding a timeless classic to our festive portfolio

Andy Smith, Deputy Chairman of Bricklive Group, said: “We are thrilled to welcome Snowman Enterprises Limited, part of Penguin Ventures, a leading player in the family entertainment sector, as our newest IP partner, to deliver The Snowman and The Snowdog branded BRICKLIVE tour in the UK and Republic of Ireland. Adding this timeless classic to our festive portfolio is a very proud moment and we look forward to developing this important partnership further."

Thomas Merrington, Creative Director at Penguin Ventures, said: “We are always looking at how we can bring our classic characters to family audiences in new and unexpected ways and partnering with BRICKLIVE does exactly that. The sculptures show incredible attention to detail and we are really excited to see this tour come to life.”

You can download a copy of this announcement from our RNS page. 

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