It was truly an honour to not only attend, but to officially open the first BRICKLIVE Centre in China….
and to witness first hand the great excitement this venture has created in Fulong, The Winter Olympic City, Beijing 2022.
Located at the Four Seasons Hall of Fulong Snow Park, The BRICKLIVE Centre has all the activity of a BRICKLIVE show but is a permanent installation, including teaching areas, build centres, a cafe, live stage, retail shop and STEM interactivity for young fans of this amazing building toy.
Fulong is the closest ski region to Beijing. One million people visit the Fulong region across the summer and that number doubles during the ski season which starts early in October. The BRICKLIVE Centre is strategically placed to act as a crèche for skiing parents and offers a huge level of creativity and safe building fun for all.
The BRICKLIVE Centre follows a snow and Winter Olympics theme spanning across 2500sqm within the Snow Park venue and includes a life-sized LEGO statue of a polar bear, containing over 168,400 bricks. There is also a brick-built Curling arena, a snow-themed brickpit, a Build Zone featuring LEGO Minecraft bricks, a performance stage, various amazing igloos and a LEGO world map for young visitors to leave their mark on the world Olympic map.
The BRICKLIVE Centre is the first activity in China for The Live Company Group Plc. This has been achieved by working closely with our JV Partner, Fortune Access LTD led by Sarah Chong and her very talented professional team based in Beijing. Aside from the exciting opportunity to capitalise on the massive attendance of the forthcoming Winter Olympics, the BRICKLIVE Centre will also act as a hub to bring in professional LEGO builders and teachers, providing master classes and build sessions for the emerging market of LEGO fans. With the new high-speed rail link coming to Fulong direct from downtown Beijing, millions of new LEGO fans will be just an hour away from the BRICKLIVE Centre.
The opening ceremony took place on Wednesday 4th July and was attended by many government officials, members of the Chinese Olympic committee and invited VIPs. Over 100 national press were also in attendance.
The BRICKLIVE Centre in Fulong is a very exciting project and even more so in one of the fastest growing markets for LEGO products. I was so impressed with the quality of the centre and the amount of activities the features visitors get to experience. The Cafe was fun, colourful and well stocked with a great range of healthy eating options as well as some delicious coffee! The layout is designed to create an atmosphere of fun with colourful floor coverings, awesome trees, fabricated houses and igloos all peppered with the most amazing LEGO statues for that important selfie opportunity.
I got to see the new LEGO Bugatti Technic kit for the first time in the retail area. It was fully built and looked stunning in the display area but sadly my luggage back home was too full...but amazing to see in the flesh none the less.
It was also great to see the BRICKLIVE ski-ramps that I originally designed with The ‘LEGO model shop’ in the US. Here the slightly longer versions were all ready for home-made creations to be whooshed down the brick mountain. There are four ramps located around the centre, furthering the fun theme of this centre. BUT by far the most jaw dropping build is the life-sized snow leopard - an absolutely stunning statue and fits so well with China’s stance on conservation and protection of endangered species.
Well, the first BRICKLIVE Centre is my idea of heaven. It combines my two favourite things - snow and LEGO bricks and I can imagine it is going to get very, very busy over the coming three years as the Winter Olympics approaches.
I felt very proud to be part of this great BRICKLIVE brand, and to be treated like a celebrity by everyone I have met over the past few days. The team in Beijing have created something very special and they should feel proud of their hard work and achievements and I cannot wait to come back to China and see the next project.
Watch this space!
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